tote
verb
/tōt/ - To carry something, especially something heavy or substantial.
tote
noun
/tōt/ A bag or basket used to carry items, typically larger in size for practical use.
We're on a mission against excess.
Too many bags. Too many choices. Most of them end up unused.
We're not here to add to the pile.
We believe in fewer, better things.
One bag that’s enough.
We were switching bags all the time.
One for work. One for the gym. One for groceries. Another “just in case.”
That’s when it became clear: the problem isn’t finding the next bag. It’s that we have too many that do too little.
We don't need more bags. We need one that works all the time.
How we do it:
Three principles guide everything we make.
Confidence
We decide with conviction. No endless options. No second-guessing. What we design feels right. What we say, we mean. Every detail is deliberate - and you feel it.
Ease
TØTE is made to carry your day, not interrupt it. Smart in function. Clear in form. Effortless to use.
Responsibility
We don’t believe in more - we believe in better. We create pieces that last, that adapt to real life, and that matter. One bag that stays, not another one that disappears.
We design bags that move with you, through everything you are today.
So you don’t have to change bags to change plans.
