“We started TØTE because we liked the tote bag, but not what it actually does. So we fixed the five things a regular tote gets wrong.”
A regular tote hangs off one shoulder and slides down your arm as soon as you move. The TØTE Bag has a long crossbody strap and sits diagonally across your body, so it stays where you put it. You can walk, cycle, or carry groceries without ever holding it on with one hand.
A regular tote is one open hole where everything falls to the bottom and gets mixed together. The TØTE Bag hascompartments and pocketsthat keep your things separated and upright. So you grab your keys, your phone, or your wallet straight away, instead of digging around.
Most totes have nowhere for a laptop, so itslides around loose against your keysand your bottle. The TØTE Bag has a dedicatedlaptop compartmentthat holds it flat and protected. So you can take your work with you in the same bag you already carry.
A standard tote is thin, shapeless, and usually just looks off, so it only really works for the supermarket. The TØTE Bag is made from quality materials that keep their shape, in clean colours designed to match any outfit. So you can take the same bag to work, to dinner, and away for the weekend.
We kept switching between a work bag, a gym bag, and a tote that fit nothing properly. So we built one bag that does all of it: structured enough for your laptop, roomy enough for your day, and good-looking enough to wear anywhere. One bag, all day, instead of five you only half-like.
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