Like everyone else, we used to have this pile of those standard tote bags. You know the ones: thin straps, soft cotton, always slipping.
We also wore them, on one shoulder. Until the handle snapped and broke off. So we tied the straps together. And wore it crossbody.
And that’s when it clicked: This is how a tote bag should feel. Secure. Balanced. Hands-free.
One that you can wear without having to adjust the strap all the time.
Clean. Comfortable. Actually designed for daily use.
We didn’t find it. So we designed it ourselves.
We spent months designing our perfect crossbody tote bag. It had to work:
It had to feel secure.
It had to carry your laptop, your keys, your water bottle, without the chaos.
It had to stay sharp. Clean. Minimal.
With a crossbody strap that actually fits,
and short handles that stay out of the way.
Months later, TØTE was born.
We designed the crossbody tote bag we couldn’t find anywhere else.
Even our name reflects that idea.
A TOTE you can wear crossbody: TØTE, with the strap running through the Ø.
Not just a bag. A better standard.
One that replaces your pile of useless bags at home.
From the moment we launched, people recognised the problem, and the solution. In just our first two years, over 100,000 people started carrying TØTE. We’ve been featured in VOGUE, had some amazing collaboration with for example the Dutch Olympic Team, and we see our bags all over the streets.
People didn’t just like the idea.
They felt the difference.
And they stopped switching bags.
Our community is growing faster than we ever imagined. Every time we restock, we sell out in days. And we are incredibly grateful for it.
If you’re seeing this, you’re in luck, It means we have stock available right now, but it won’t last long.
Get your perfect everyday bag today.
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